App growth — ASO + paid user acquisition
Getting installs is easy.
Growing an app is not.
ASO and paid user acquisition (Apple Ads + Google UAC) for app founders who want real users and real retention — run by someone who has actually shipped apps to the App Store and Google Play, not an agency that never has.
Every paid service is money-back guaranteed.
Monthly report
ExampleA short video walking through your numbers
Installs this month
4,120
Cost per install
$1.83
Store conversion
34%
D7 retention
28%
This is what you get each month: your app's numbers, not vanity impressions.
The problem
You can buy installs. Growth is different.
You pay for installs every month
but have no idea which channel actually brings users who stay.
Your store listing is leaking downloads
weak screenshots, no keyword strategy, a title nobody searches for.
Agencies quote you $5K+ a month
and have never shipped an app themselves. You're paying for overhead.
You're a founder doing this on the side
with no time to learn Apple Ads, ASO, and mobile attribution.
Pricing
Fix the listing first, then scale paid
Start with a free teardown. Then pick a fixed-price project or monthly management. No lock-in, no fine print. Prices in USD.
Start here, free
Free app teardown
I review your store listing and your current growth setup, then send you a 10–15 minute video with exactly what's leaking downloads and what I'd fix first. No call, no commitment. In 3–5 business days.
Fixed-price projects
ASO Audit
Delivered in 1 week
$750one-time
- Full App Store + Google Play listing review
- Keyword research and metadata plan
- Screenshot & creative recommendations
- Competitor benchmark
- Prioritized action plan — run it with me or anyone else
ASO Sprint (done-for-you)
Delivered in 2 weeks
$1,500one-time
- Everything in the audit, implemented for you
- Rewritten title, subtitle, keywords, description
- New screenshot copy & layout direction
- Localized metadata (up to 2 locales)
- Follow-up ranking check at 30 days
Monthly management
The fee does not include your ad spend — that goes straight to Apple or Google from your own account. 3-month minimum, then month to month. Requires working attribution (we validate or set it up first).
Foundation
ASO only
For apps not spending on ads yet
$1,500/mo
- Ongoing keyword & metadata optimization
- Screenshot A/B testing
- Monthly ranking + conversion report
- Live dashboard
Growth
ASO + paid UA (1 channel)
Apple Ads or Google UAC
$2,900/mo
- Everything in Foundation
- Paid install campaigns on one channel
- Creative testing
- CPI & retention reporting
- Monthly strategy call
Scale
Multi-channel
Add TikTok Ads, or LinkedIn for B2B apps
Custom
- Scope defined around your app
- Multiple acquisition channels
- Deeper experimentation & incrementality
- Custom reporting
Guarantee
No lock-in. Money-back on paid work.
I work with real attribution because I believe in being held accountable. That goes for me too: the risk of trying this is mine, not yours.
Fixed-price projects
If the audit or sprint doesn't give you a clear, useful plan you can act on, I refund 100% of what you paid. No forms, no arguing.
Monthly management
First 3 months to let campaigns gather data, then month to month — cancel anytime. The only thing I can't refund is ad spend, because that goes straight to Apple or Google.
How it works
From teardown to growth
Free teardown
I review your store listing and setup, then send a video with what's leaking downloads and what I'd fix. You decide if we continue.
Fix the foundation
Before spending a dollar on ads, we get your listing converting — keywords, metadata, screenshots. If it's solid already, I validate it.
Turn on paid
Apple Ads / Google UAC campaigns aimed at real installs and retention, with attribution set up properly. No vanity metrics.
Report & scale
Monthly video + live dashboard with the numbers that matter: CPI and retention. Then we double down on what actually works.
Why work with me
I've shipped apps. Now I'll grow yours.
I'm Benjamin Ramos, a product builder who has published and marketed my own apps. I treat growth like I treat product: with hypotheses, data, and decisions I can defend with numbers.
I've actually shipped apps
Published to both the App Store and Google Play. I know the process from the founder's side — review, rejections, releases — not just the ad account.
You talk to the operator
No account manager, no junior behind the curtain. The person running your campaigns is the person who answers your messages.
Founder-friendly pricing
Agency-level expertise without the $5K+/mo agency overhead. You get the work, not the layers.
FAQ
Straight answers
ASO makes your store listing convert visitors into installs — that's free, organic traffic. Paid UA (Apple Ads / Google UAC) buys targeted installs. They work best together: fixing your listing first makes every paid dollar go further. That combination is the Growth tier.
No. We can start with ASO alone (Foundation) and add paid once your listing actually converts. In the free teardown I'll tell you honestly whether you're ready to spend or should fix the foundation first.
Real attribution: store conversion rate, cost per install (CPI), and retention (D1/D7) — not vanity impressions. If you don't have attribution set up (AppsFlyer, Adjust, or the store consoles), we fix that before spending on ads.
No. The fee is for strategy and management. Your ad spend goes directly to Apple or Google from your own account, which stays yours. Ad money never passes through me.
Yes. I work with app founders anywhere. Payment is in USD by card.
TikTok Ads is available on the Scale tier — it's a strong channel for consumer apps. Snapchat and Reddit are available on request when they fit your audience.
Management has a 3-month minimum because campaigns need data to optimize. After that it's month to month and you can leave whenever you want.
You get your money back. On the audit and sprint, 100% if it doesn't give you a clear, useful plan. On management, cancel after the minimum with no penalty. The only thing that isn't refundable is ad spend, since it goes straight to Apple or Google.
Get started
Tell me about your app
Takes 2 minutes. I'll reply by email within one business day with next steps — no mandatory 45-minute sales call.
Not sure which package fits? Pick "Free app teardown" and I'll tell you honestly what your app needs first.